Big risks you need to avoid when using marketing automation
July 31 , 2022
Big risks you need to avoid when using marketing automation
Whether you want to maximize efficiency or just make sure that your communications are delivered on time every time, marketing automation tools can help you achieve your goals. However, when using marketing automation, you need to consider and avoid some big risks.
One risk is to automate the wrong things, or there are huge mistakes in coordinating your automation. Robots and computers are very good at doing what we tell them to do; The problem is that if we tell them to do something incorrect or inefficient, they will dutifully follow our instructions.