The Spring Festival is a fantastic moment for Chinese families around the world to reunite and welcome the new year together. Gong Xi Fa Cai

2024 Spring Festival Gala is the fusion of tradition and innovation attracts billions of viewers worldwide. Allen Bradley 1769-OB16P Output Module

As the highest rated television program in China, the Spring Festival Gala has been a traditional annual program since its premiere in 1983. The 2023 Spring Festival Gala received a total of 11 billion views on China Mobile's all media channels, making it the most watched TV program in the world. (Siemens 6ES7322-1BH01-0AA0 SIMATIC S7-300 Digital output module)

This year, the evening party showcased a variety of performances ranging from music performances, comedy, traditional arts (such as opera and martial arts) to exciting performances (such as magic and acrobatics). In addition, the evening party also adopted cutting-edge technologies such as Extended Reality (XR) and immersive stage interaction technology to enhance the audience's viewing experience.  (Siemens 6ES73172EK140AB0 CPU)

In the eye-catching performance, the creative New Year custom program shows the richness and diversity of Chinese food culture, implying the bumper harvest in the the Year of the Loong.

Chinese drum dance is another vibrant highlight, with dancers dressed in traditional costumes injecting vitality into the stage with highly rhythmic drumbeats. The choreography of dance combines precision and spontaneity, vividly showcasing this ancient art form in modern celebrations.

For the first time, the broadcasting hall has adopted an immersive stage interaction system equipped with a free angle ultra high definition camera. This system can capture the actions of actors from different angles and preserve the exciting moments of the performance. By utilizing artificial intelligence and augmented reality technology for real-time rendering, it creates a visual experience that integrates actors and scenes.

Individuals from different backgrounds become the protagonists of the evening party. From pastry chefs and retired technicians to police officers and athletes, people from different professions shared their stories in the opening short film "Our Spring Festival Gala", igniting people's hope for a better future.

In order to demonstrate the global influence of the Spring Festival Gala, more than 3000  public screens in 90 cities on six continents around the world conducted a live broadcast of the Gala, allowing people from all over the world to experience the unique charm of Chinese Spring Festival and Chinese culture through singing and laughter.

SH Automation Company Limited is celebrating the Spring Festival and will continue to serve our esteemed customers after the holiday. Thank you very much for your past support.

If you have any needs, please contact me (sh_plc@163.com) and I will serve you promptly during the holidays.